Collection: Levi's®

Levi's® is an American brand founded in 1853 by Levi Strauss . The most iconic Levi's model is the 501® Original Fit , introduced in the late 19th century and become a symbol of style and functionality. These jeans are characterized by a straight fit, button closure and the unmistakable red label on the back pocket .

In addition to jeans, Levi's ® offers a wide range of products, including denim jackets, such as the classic Trucker Jacket , t-shirts, shirts and accessories that embody the authentic spirit of the brand. Our selection includes garments for men and women, designed to combine comfort, durability and timeless style. Over the years, Levi's ® has maintained an ongoing commitment to innovation and sustainability. Levi's Red Tab ® , is the iconic red label sewn on the back pocket of jeans, created to distinguish the brand from competitors. Recognisable throughout the world, it represents a symbol of quality and authenticity. In addition to the classic version with the writing "LEVI'S ®" in white , there are variations such as the " Blank Tab ", used for limited editions. The Red Tab is much more than an aesthetic detail: it is a piece of history that embodies the evolution and innovative spirit of Levi's in the world of denim.