About us

A point of reference for street culture since 1978


Welcome to Banana Benz, Banana Moon's e-commerce site, one of the most representative stores in Bari and Southern Italy. Since 1978, the year it was founded, it has become a point of reference for street culture in Puglia, offering a selection of the best streetwear brands in the world, both historic and innovative.

It has always represented the direct expression of the underground scene of the late 90s where neon, graffiti, skateboarding, basketball, hip hop and ghetto music meet fashion, technology, social networks and digital art, influencing their styles and trends.

Particularly attentive to the Heritage world (with brands such as Barbour, Baracuta, Clarks, Edwin, Paraboot, Sebago, Universal Works) and Outdoor (with brands such as The North Face, Columbia, Fjallraven and Picture Organic Clothing), Banana Benz has chosen to include a targeted selection in these areas proposing a vision where these three worlds coexist and integrate with each other.

In 2015, a shop-in-shop dedicated to the Propaganda world was inaugurated, launched by rapper Noyz Narcos, thus becoming the second official store of the brand.

But Banana Benz is not just this: it is a community that combines a passion for fashion with that of art and music. Each season is full of events dedicated to customers and enthusiasts of these worlds, thanks to the synergy of the new communication languages ​​it is easy to spend an afternoon discovering the new collections with the presence of DJs and artists of the caliber of Guè, Noyz Narcos, Ernia, Dani Faiv, Dj Slait, TY1, Dj Double S, Tormento, The Night Skinny and many others. The mission is to create a community based on sharing interests and passions.

The new site offers a vast selection of established brands, all rigorously guaranteed and 100% original. The articles are organized in specific departments to facilitate navigation: the subdivision of the Streetwear, Sportswear, Heritage and Outdoor brands was designed with the aim of making the community perceive that they are not just items of clothing, but represent real cultural and belonging elements.

Buy now at Banana Benz and be the protagonist of the urban scene, both in real life and online!

Gaetano Carofiglio

Chief Executive Officer