After Label

After Label was founded in 2018 by the Brescian group Golden Season, which has been active in fashion since 2010. The name encapsulates the brand's philosophy: going beyond labels, as the motto "No Limits, No Labels, Be Yourself" states. The focus is clear from the start: premium urban outerwear.

The heart of the collection consists of down jackets, made of stretch nylon with a matte finish and filled with natural down. Hoods with elastic edges, heat-sealed zippers, and piped pockets combine functionality with clean lines. The models are also named after mountain peaks and locations, such as Everest, Brenta, and Pinzolo.

The distinctive mark, however, remains the oblique red logo, inspired by programming language. The same sign appears as a heat-applied slash on the back of the outerwear, making them recognizable at a glance. Alongside the down jackets, accessories like the Kiruna beanie complete the look with the same aesthetic.

Today, After Label caters to those who live in the city without giving up the mountains, combining technical performance with contemporary design. Explore the After Label collection and find the down jacket that blends urban style with protection against the cold.

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Explore a vast selection of high-quality garments designed for comfort, style and durability. Our selection includes accessories, clothing, footwear and much more. Whether you're looking for the latest streetwear, heritage, outdoor trends or pieces for your daily workouts, Banana Benz is your ideal destination, with a wide variety of sizes available, where each piece tells a story.

Explore our catalog to find your next favorite outfit.