Collection:
Fred Perry
Fred Perry is an icon of British style, founded in the 1950s by the legendary Wimbledon champion from whom it takes its name. Initially conceived as a sports brand, Fred Perry has evolved while maintaining its heritage, becoming a symbol of cultural identity , casual style, and independent spirit. The laurel wreath, sewn onto each piece, is now more than a logo: it is an emblem of belonging and authenticity.
The men's collection stands out for its iconic piqué polo shirts, alongside clean-cut sweatshirts, lightweight jackets, and practical trousers that blend essentiality and personal style. For women, the same spirit translates into feminine pieces: slim-fit polo shirts, sporty-chic dresses, minimalist t-shirts, and understated yet sophisticated outerwear.
Fred Perry is characterized by a clear aesthetic language that blends tradition and rebellion, sporting influences and underground culture. It's a brand that has transcended musical subcultures and youth movements , always maintaining a stylistic consistency that stands the test of time.
Wearing Fred Perry means choosing a piece full of meaning, elegant in its simplicity, and always recognizable. It's ideal for those who like to stand out discreetly, dressing with character and a history that's firmly rooted in them.
