Collection: Iuter

IUTER is a streetwear brand founded in 2002 and entirely designed and produced in Milan. Born from the city's skate and hip-hop subcultures, IUTER has evolved while maintaining its authentic roots and embracing an innovative approach that combines irony and experimentation with the refinement of Italian tailoring. The brand has stood out for the boldness of its designs and attention to quality , developing its collections in its factory near Milan. This productive independence has allowed IUTER to continuously push the boundaries of creativity, collaborating with some of the best local textile companies to explore new techniques and materials.

Our IUTER selection includes iconic pieces such as sweatshirts, t-shirts and jackets featuring bold graphics and innovative details. Over the years, IUTER has expanded its reach through global collaborations, creating unique projects that span from design to the world of music and art. Explore our selection of IUTER clothing and discover pieces carefully crafted in Italy, designed for those who want to express their individuality with style and originality.

14 products

A pillar of Italian urbanism
Iuter is a streetwear brand born in Milan in 2002. Founded by a group of young people passionate about snowboarding and extreme sports, it has been able to combine the influence of urban culture with the quality of Italian manufacturing.
From the first collections created for the narrow circle of the Milanese skate and hip-hop scene, Iuter has developed a strong identity, distinguishing itself for the use of bold graphics and technical materials.

When streetwear meets art
Iuter's style is based on a mix of streetwear elements, artistic inspirations and sartorial details. The garments are characterized by distinctive prints, elaborate patterns and an aesthetic that combines irony, provocation and cultural references.
The use of technical fabrics and special workmanship, such as embroidery and raised applications, gives the garments a unique character. The choice of graphics and patterns is often linked to urban and youth culture, with references to the skate, music and art scene.

Made in Italy
One of Iuter’s distinctive features is its entirely Italian production. The brand has always valued local know-how, relying on specialized laboratories and manufacturers to guarantee superior quality in materials and workmanship.
Attention to detail and fabric selection allows for the creation of garments that combine comfort and durability, while maintaining a distinctive style. Printing and decoration techniques include complex embroidery, advanced screen printing and raised applications, emphasizing craftsmanship and design research.

Iuter and streetwear culture
Iuter was born within the streetwear scene and continues to be deeply connected to urban culture. The brand has always had a close relationship with the world of skateboarding, music and extreme sports, from which it draws inspiration for many of its creations.
The city of Milan plays a fundamental role in its identity: the brand absorbs its energy and cultural influences, reflecting them in its designs. Its aesthetic is a fusion of subcultures and artistic references, making each collection an authentic expression of the contemporary urban landscape.

The future of Iuter
Iuter continues to experiment with new materials and production techniques, exploring innovative solutions to maintain a strong and contemporary identity. The brand is attentive to the evolution of streetwear culture, integrating new elements without losing the connection with its roots.
One of the aspects on which it focuses will be to further expand the international connections already created, from product to art and from design to music. Innovation remains at the heart of its philosophy, ensuring a constant renewal of style and collections.

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Collection: Iuter

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Iuter Puff Jacket

Iuter Puff Jacket

Pixel Logo Tee

Pixel Logo Tee

Pigment Dyed Tee Logo

Heart Souls Jumper

Click Head S/S Shirt

Never Alone Hoodie

Dreams Marble Hoodie

Culture Hoodie

Circle Hoodie

Culture Tee

Iuter Puff Vest

Grid Beanie

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Collection: Iuter

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