Roy Roger's and Dave's New York

Roy Roger's, the cutting-edge Italian jeans brand, has announced an exciting collaboration with Dave's New York, the renowned multi-brand store that is the premier destination for workwear in New York City. For Roy Roger's, a brand with a rich history dating back to 1952, this partnership represents a milestone in its journey. Originally born from a partnership with the Cone Mills Corporation of New York, Roy Roger's introduced the American dream to Italy, revolutionizing the production of blue jeans with Italian denim. Today, the brand holds firm to its values ​​of honor, tradition and respect, while embracing innovation in materials and techniques. Likewise, Dave's New York boasts a storied history that begins in 1963, when Dave, the family patriarch, opened Dave's Army & Navy in Manhattan's Garment District. Over the years, the store has become a hub for rugged workwear, serving construction workers and garment factory employees. Now under the leadership of the second and third generation, Dave's New York continues to offer high-quality products and have a loyal, close-knit community.

Discover the collection on Banana Benz.