Propaganda

Founded in Rome in 2006, Propaganda is a streetwear brand born from its connection with underground culture and the Italian music scene . Created by Noyz Narcos , an iconic figure in Italian rap , and Andrew, the brand quickly established itself as a point of reference in the streetwear scene thanks to its unique style and unmistakable "Snake Logo," designed by Roman artist Scarful .

Our selection of Propaganda Clothing products includes t-shirts, sweatshirts, pants, and accessories that combine distinctive designs and uncompromising quality. The collections range from classic colors like black and white to bolder hues, always maintaining a strong and recognizable aesthetic.

Propaganda Clothing has consolidated its position in the streetwear world thanks to collaborations with international artists and brands , continuing to evolve with credibility and passion. Since 2015, Banana Moon 1978 (our store) has hosted an exclusive shop-in-shop dedicated entirely to the brand, an entire section of the store hosting events, DJ sets, and presentations of new collections. This special area reflects Propaganda 's dynamic and innovative spirit, creating a unique experience for brand enthusiasts.

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Propaganda: The brand that transformed streetwear into a manifesto of underground culture
In recent years, the Italian streetwear scene has seen the emergence of brands that go beyond simple aesthetics, transforming their garments into real cultural statements. Among these, Propaganda stands out as an icon of authenticity, capable of intertwining fashion, music and a sense of belonging to the underground scene.
Origins and philosophy of the brand
Founded in 2006, Propaganda was born as a natural extension of the homonymous crew of artists, musicians and creatives active in the world of hip-hop and writing. Its aesthetic is rooted in an urban imagery made of references to the street, rebellion and creative independence. The brand does not simply sell clothes, but transmits a real lifestyle, embodying the sense of belonging to an alternative culture.
A recognizable style: the iconic snake
The logo of the snake biting its tail has become a distinctive symbol of the brand. This image, evocative and full of meaning, represents the eternal cycle of life and resistance, values that reflect the attitude of the Propaganda community. Wearing a sweatshirt or a t-shirt of the brand means declaring your adherence to a very specific aesthetic and value code.
From the street to the wardrobe: the collection
Propaganda offers a wide range of garments that range from classic t-shirts and hoodies to trousers, jackets and accessories. Its collections stand out for their minimalist design, dominated by bold graphics and oversized silhouettes, perfect for those who love a relaxed but impactful look. The quality materials and attention to detail confirm the brand's desire to combine aesthetics and functionality.
Collaborations and artistic synergies
One of Propaganda's strengths is its ability to weave ties with the world of music and art. The historic collaboration with Noyz Narcos, one of the most influential names in the Italian rap scene, has helped consolidate the bond between the brand and hip-hop culture. But not only that: over the years, Propaganda has created capsule collections and collaborations with artists, graphic designers and musicians, creating exclusive products that speak the language of the underground.
A digital and global brand
If Propaganda initially spread in the most alternative circuits, today the brand has expanded its online and international presence. The official website and social channels are perfect showcases to tell the brand through powerful images and effective storytelling. The collections are available not only in physical stores but also on e-commerce platforms, making Propaganda accessible to an increasingly wider audience.
Culture, rebellion and identity
More than just a clothing brand, Propaganda is a manifesto of belonging to a certain mood and lifestyle. Those who choose to wear Propaganda embrace a vision of the world that celebrates authenticity, freedom of expression and a connection with the street. In an era in which fashion is increasingly fast and commercial, the brand stands out for its coherence and loyalty to the values of its origins.
The Future of Propaganda
With a well-defined identity and an ever-growing fan base, Propaganda is preparing to conquer new markets and expand its creative universe. The upcoming collections promise to keep the brand's DNA intact, continuing to blend streetwear and underground culture in an irresistible mix. For those looking for a brand that is not just fashion, but also a statement of intent, Propaganda remains a choice of character and authenticity.
From the streets to the fashion system, the Propaganda snake continues to bite the future of urban fashion.