Collection: New Balance

New Balance was founded in 1906 in Boston by William J. Riley , with the primary goal of improving the comfort of work shoes through the production of foot arches and arch supports. In the 1960s, New Balance began to quickly gain popularity by producing custom running shoes , quickly becoming a benchmark in the industry. With a constant commitment to innovation, New Balance has become a mainstay in the running and trail running community.

Models like FuelCell, Fresh Foam and the Hierro line have become essentials for athletes seeking superior performance and comfort during training and competition. The brand has created numerous iconic models in the field of lifestyle footwear, including the 530, the 2002R and the 574 , thanks to their distinctive design and their comfort. Not to be forgotten is the 550 model, originally introduced in 1989 as a basketball shoe , which has recently regained great fame in the streetwear scene thanks to its versatility and timeless style.

The company maintains an unwavering commitment to quality, with a focus on emerging trends and local manufacturing. New Balance is one of the few brands that continues to manufacture its footwear in the United States and the United Kingdom, supporting local craftsmanship and ensuring high standards of production that reflect its tradition of excellence and quality.

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