New Balance

New Balance was founded in 1906 in Boston by William J. Riley , with the primary goal of improving the comfort of work shoes through the production of foot arches and arch supports. In the 1960s, New Balance began to quickly gain popularity by producing custom running shoes, quickly becoming a benchmark in the industry. With a constant commitment to innovation, New Balance has become a mainstay in the running and trail running community.

Models like FuelCell, Fresh Foam and the Hierro line have become essentials for athletes seeking superior performance and comfort during training and competition. The brand has created numerous iconic models in the field of lifestyle footwear, including the 530 , the 2002R and the 574 , thanks to their distinctive design and their comfort. Not to be forgotten is the 550 model, originally introduced in 1989 as a basketball shoe , which has recently regained great fame in the streetwear scene thanks to its versatility and timeless style.

The company maintains an unwavering commitment to quality, with a focus on emerging trends and local manufacturing. New Balance is one of the few brands that continues to manufacture its footwear in the United States and the United Kingdom, supporting local craftsmanship and ensuring high standards of production that reflect its tradition of excellence and quality .

Clear all

Showing 60 of 60 products

Sort by:
Filters
Type Reset
Product type Reset
Brands Reset
Color Reset
Cut Reset
Price Reset
€
€
Season Reset
Products Reset
Availability Reset
Store Reset
Filter and sort

Filter and sort

60 products

Type
Reset
Product type
Reset
Brands
Reset
Color
Reset
Cut
Reset
Price

Up to €180,00

Reset
Season
Reset
Products
Reset
Availability
Reset
Store
Reset
Reset
Clear all
60 products

The Dad Shoes That Conquered Streetwear: A Guide to the New Balances You Need to Know


Until a few years ago, if you saw a pair of gray New Balances, they were probably on the feet of two types of people: your dad mowing the lawn or Steve Jobs at a keynote. Today, those same shoes (or their direct descendants) are the grail of sneakerheads, influencers, and anyone with even a modicum of streetwear flair. How did this magic happen?
Simple: New Balance played a different game. While everyone was chasing the most famous athlete, they focused on one thing: making incredibly high-quality, extremely comfortable shoes with a "normal" aesthetic. They made the no-logo a logo, the gray a statement color, and the model numbers a code for connoisseurs.
So, buckle up. We're about to decode the hype and introduce you to the New Balance models dominating the scene today.


From "Boring" to Hype: How Did New Balance Win Them All?


NB's history is full of absurd anecdotes. Just think, back in 1906, they started producing arch supports inspired by... crow's feet, famous for their perfect balance. No kidding. It wasn't until the '60s and '70s that they fully embraced running, but with a philosophy all their own, summed up in the slogan " Endorsed by No One." The message was clear: the shoe is so good it doesn't need a champion to tell you so.
This "product first" mentality created an aura of authenticity. The real cultural turning point, however, came when the world realized that Steve Jobs , the man who defined the aesthetic of an entire generation, wore almost exclusively a pair of gray New Balance 992s. If the most innovative man on the planet chose those shoes, perhaps there was a reason. And the rest, as they say, is history.


Made in USA/UK and the Magic of Numbers


Before talking about the models, you need to understand two things that make New Balance a brand apart.
"Made in USA" / "Made in UK": When you see this label, it's not just marketing. It means the shoe is assembled in their historic factories in America or Flimby, England. Translation: premium materials (think buttery suede), obsessive attention to detail, and a build quality you can feel as soon as you pick them up. It's a real flex for those in the know.
The Numbers Game: Model names may sound like tax codes, but they're actually a language. Typically, the higher the number (e.g., 990, 1500), the more technology and premium materials are contained within. It's their way of classifying their heirlooms.


The Grails of the "N": The Models That Marked an Era


Okay, let's get to the point. These are the models you absolutely must know.


THE 99X SERIES: THE LUXURY OF GREY This is the beating heart of New Balance. The series that defined the "dad shoe" aesthetic and transformed it into luxury.

  • 990 (v1, v2, v3, v4, v5, v6) : The queen. The original 990 came out in 1982 and was the first running shoe to cost over $100. The tagline was, "On a scale of 1 to 1000, this shoe is a 990." Since then, each new version (v2, v3, up to the current v6) has been a sensation. It's the pinnacle of comfort, quality, and understated style.
  • 991 / 992 / 993 : The holy trinity of early 2000s retro running. The 991 is a classic made in UK, more streamlined and aggressive. The 992 is Steve Jobs' legendary shoe, returned in 2020 and now virtually impossible to find. The 993 is its evolution, beloved for its perfect blend of comfort and style.


THE HYPE MACHINES: THE STARS OF THE MOMENT These are the models that have made NB-mania explode in recent years.

  • 550 : The most sensational case history. It was a forgotten basketball shoe from the '80s. Then Teddy Santis came along with his Aimé Leon Dore (ALD) brand , brought it out of the archives in 2020, and turned it into a global phenomenon. It's the shoe that introduced New Balance to a new generation. Clean, with a college vibe, perfect with any outfit.
  • 2002R : The monster of comfort and style. It was a luxury running model from 2010 that wasn't very successful. Relaunched with a more modern sole, it became an absolute bestseller. The " Refined Future " pack (what everyone calls the "Protection Pack") with its deconstructed look is already legendary.


THE NEW CLASSICS: THE FUTURE IS NOW

  • 9060 : Proof that New Balance knows how to look forward. It's a bold, chunky silhouette that takes inspiration from the 99X series but projects it into the future with a midsole that looks like it was carved from a spaceship. It's strange, divisive, and absolutely irresistible.


Why Does Everyone Want a New Balance Now?

  1. The Aimé Leon Dore Effect : There's no denying it. Since ALD's Teddy Santis took over as Creative Director of the Made in USA line, he's given the brand an aura of New York cool that's just perfect.
  2. Collabs Are on a Different Level : While others make random collaborations, New Balance chooses partners who tell a story. JJJJound for minimalism, Joe Freshgoods for black culture storytelling, Salehe Bembury for outdoor inspiration. Every release is an event.
  3. The Allure of the Underdog : For years, it was the "different" brand. Today, wearing NB is a choice. It's an "IYKYK" (If You Know, You Know) brand: it doesn't need to shout, because its value is recognized by those who matter.
  4. Comfort is King : Simple. People have tried them and realized they can be stylish without destroying their feet. Once you experience the comfort of a 990, it's hard to go back.


In Conclusion


New Balance won the battle by staying true to itself. It turned its flaws (being "boring," "dad-ish") into its greatest strengths, focusing entirely on quality, comfort, and a timeless aesthetic. In a fast-paced world, NB proved that sometimes, to get there first, you just need to pace yourself.
Whether you're Team 990 or Team 550, one thing's for sure: a New Balance is a must-have in today's shoe closet. Which one is yours?